Max Estates: Aiming to Be the Leading Real Estate Brand in NCR Region
Max Estates Ltd, the real estate development arm of the Max Group, has been making significant investments in the real estate market. Rishi Raj, COO of Max Estates, has recently stated in an interview that the company’s focus is on the premium residential segment, with design and hospitality-led consumer experience as its source of differentiation. With this strategy, Max Estates aims to become a leading real estate brand in the NCR region.
Max Estates’ Portfolio
Max Estates’ strategy is “One region and Multiple asset class,” focusing on premium commercial and residential spaces in Delhi-NCR. This year, the company has completed acquisitions, with others in the pipeline, to end FY23 with a real estate portfolio of eight million square feet. The company’s portfolio is well diversified across Delhi NCR, asset classes, and risk spectrum, with 4.5 million square feet dedicated to commercial and the rest to residential spaces. Of the 4.5 million square feet of commercial space, 1.7 million square feet has already been delivered across assets in Delhi and Noida, and the remaining 2.8 million square feet is under design and construction in Noida and Gurugram. In the residential segment, Max Estates has entered the premium segment, adding new assets in Noida and Gurugram with development potential of approximately 1.1 and 2.4 million square feet, respectively.
Max Estates’ Shift in Strategy
Max Estates has decided to enter the residential segment due to its strategy and market dynamics post-Covid, where the resurgence in the residential segment was the swiftest and most substantial. The company believes that there is a tremendous market opportunity as there are only a few credible developers to serve a population of about 25 million. Consumers have become more discerning, focusing on quality product and experience as key drivers in addition to location. Additionally, the sector is fast undergoing the phase of corporatization at the back of regulatory reforms, with the market share of 11 listed players in India’s six cities rising to 20-22% from 14-16% before the pandemic struck.
Max Estates’ Focus
Max Estates’ focus in the residential segment is on the premium residential segment, where its source of differentiation is design and hospitality-led consumer experience. The well-being of all stakeholders is at the core of Max Estates’ operating philosophy, with a focus on LiveWell, which aims to promote the holistic well-being of its residents across all age groups by focusing on nine key elements, including safety, sustainability, environmental harmony, inclusive design, among others. Max Estates’ flagship residential development in Delhi NCR is coming up in Sector 128, Noida. It is spread across 10 acres with seven acres of naturally landscaped gardens and lawns, promising an elevated quality of life through pioneering design, wellness, and sustainability. With just 200-250 units across ten acres, it is one of Delhi NCR’s lowest density developments.
Max Estates aims to be the leading real estate brand in the NCR region by focusing on the premium residential segment, with design and hospitality-led consumer experience as its source of differentiation. The company’s portfolio is well diversified across Delhi NCR, asset classes, and risk spectrum, with a focus on LiveWell to promote the holistic well-being of its residents. Max Estates’ flagship residential development in Delhi NCR is coming up in Sector 128, Noida, with an environment built around enhancing and enriching the lives of its residents.
Opulnz Abode View about Noida sector 128 upcoming launch
Max Estate Sector 128 Noida is a luxurious real estate project that offers a perfect mix of residential and commercial properties. The project’s master plan encompasses a 10-acre land parcel that features 4 towers with all 4BHK units. The sizes of the units range from 4400sq ft to 5200sq ft, and there are also a limited number of villaments and penthouses available, which boast an impressive 7000sq ft of living space.
One of the key features of Max Estate Sector 128 Noida is the 8 acres of open areas and greens, which offer a serene and peaceful environment. The landscaping follows an orchard theme, which adds to the project’s natural beauty.
The project’s high-end specifications are also worth mentioning. Each unit is fully loaded with features such as VRV air conditioning, marble flooring, and hardwood flooring in the master bedroom. Moreover, all the units are three-side open, which provides ample natural light and ventilation.
With only 252 units spread across 10 acres, Max Estate Sector 128 Noida is a low-density project that ensures exclusivity and privacy for its residents.